| Business Management（Taught in English） |
Professional introduction: Master of Business Management runs for three calendar years, starting to enroll from 2007. The major research fields include consumer behavior and marketing innovation, innovation management, enterprises strategic management etc. The Management College, with the principle of serving local economic development, has been guiding actively students to participate in researching hot-spot issues in the development of social economy. Major courses: Western Economics, Management, Statistics, Special Topics on Marketing Management, Special Topics on Logistics Management, Special Topics on Financial Management, Special Topics on Human Resources Management, Special Topics on International Finance, Special Topics on International Trade, Special Topics on E-commerce, etc. Training orientation: Students who follow this program will gain a knowledge framework and professional skills on business management, have good occupation morals, scientific literacy, sense of innovation and responsibility, global awareness, excellent physical and mental health, and understand China’s culture well. This intensive and demanding program is purposely designed towards cultivating higher-level professional talents who are suitable for conducting research on enterprise management theory, as well as engaging in actual management work in government departments, enterprises and social organizations. |
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